Taglines & slogans

Slogan, when the word slogan comes to mind, the first thing it is related with is a simple sentence that follows a brand, but it is mucho more than that. It all goes back to the 16^th Century; it was a cry from the Scottish Gaelic. This word was sluagh-gairm, which means army shout; it was used to convince the army to go and fight, it certainly not used to persuade someone to buy certain product or certain brand, but still had to be simple, clear and memorable. Now-a-days it has the same principle, which is to convince the brand’s prospects that their brand is better than the others.

Besides getting the prospects attention, the slogan can help them decipher what is exactly what the brand does. Sometimes the brand name may be simple, so simple it may not describe what it is it does, here is where the slogan fulfills its other use, communicate what the brand does. An example for this is HSBC’s slogan, “The World’s Local Bank”, the name does not tell you what it does, and the slogan does. 

Sometimes the name does communicate what it does and the slogan helps to make the brand stronger.

One of the best slogans out there is Nike’s “Just do it”, it is very good example of a good slogan, when people think of Nike they tend to think sports but in a sophisticated way. This also happens when they hear “Just do it”, this slogan has become so powerful there is no need to say the brand when you hear it. People are so used to it, they may sometimes use is in their daily lives.

People are attacked by slogans of every kind of brand every day of their lives, they can start seeing them as a normal thing, it is important that a brand’s slogan pops from the rest of them. When they start remembering them, it means that the slogan has worked, the results will not always be right away, the brands have to be patient and wait, 

but once a catchy phrase is in a person’s mind, it is hard to get it out, with a good slogan it will happen. 

Miriam A. López Orozco

Imagen de marca

Paco Melo

Tarea #3

Resultados de aprendizaje: 1